Earlier this year, we reported that Anheuser-Busch, one of the world's biggest beer companies, largely invested in this year's World Cup. It appears that the decision to roll out the "Rise as One" marketing campaign and limited edition gold, aluminum bottles worked, increasing the first quarter's revenue by 8.9 percent, according to reports from Reuters.
Although this finding is $100 million lower than the news source's estimates, Anheuser-Busch InBev considered this a strong first quarter report and expects the momentum to rise in Q2, which is during the World Cup. The maker of Corona, Budweiser and Stella Artois saw Brazil's beverage volume rise by 11 percent.
Anheuser-Busch InBev intends to continue its investment in custom print displays, like window graphics, in the coming months because the company hopes to increase sales in regions like Europe and the United States, where spending actually decreased by 2.6 percent, a bigger drop than expected.
As one of FIFA's biggest sponsors, Budweiser hopes its exposure during the World Cup will "build brand equity and drive volume and revenue, not just in Brazil, but in many of our markets around the world," the company said in a statement. Historically, the U.S. is Anheuser-Busch InBev's biggest market.
It is unclear if Anheuser-Busch InBev's multifaceted marketing campaign will pay off, but with first quarter earnings reaching $3.8 billion and a 4.4 percent overall surge in consumption volumes, this aggressive push may have been what the beverage business needed to extend its lead as the largest beer maker in the world.
Business owners who wish to take advantage of the World Cup's momentum still have plenty of time to do so. Games are happening around-the-clock, leaving fans from many countries eager to watch the game with colleagues, friends or rivals. Pressure Sensitive Products has the expertise and equipment that will produce high quality custom print displays.