Huawei to spend $300 million on global marketing

The smartphone market is a competitive in the United States, and now Huawei Technologies Co. Ltd. wants a piece of the pie, according to reports from Reuters. Last week, the third-largest cell phone manufacturer told the news source that it intends to invest $300 million in global marketing, where custom print displays would focus on its mid-range and premium handsets.

"In the past two years, our U.S. carrier business has been stable. There have maybe been some fluctuations, but it hasn't been as major as in 2010," Ken Wang, Huawei global marketing president, said during an analyst summit earlier this month.

Huawei hopes the push to increase the number of window graphics and other marketing solutions will get the Chinese company to reach its goal of $40 billion in global sales by 2018. Last year, Huawei brought in about $27.5 billion in sales, according to the International Data Group news service.

Huawei's decision to compete with Samsung, LG and Apple comes two years after the manufacturer's initial decision not to bring its smartphones to the United States, citing "geopolitical reasons." Despite rifts with U.S. legislators, the company intends to roll out its marketing campaign sometime in 2014.

"In 2014, we are aiming our sales efforts at improving our branding image," Eric Xu, Huawei's acting CEO, explained to Reuters in March.

Businesses that wish to implement a multifaceted marketing strategy that includes fleet wraps and POP signs don't have to pay millions of dollars.

In fact, it doesn't even have to cost thousands if business owners take the time to do research on their organizations' most effective marketing methods. Pressure Sensitive Products can help you identify what types of custom print displays are the most relevant to your message.