While some Americans may consider Easter to be a religious holiday, there are many others who consider it the "official" start of spring, according to the National Retail Federation (NRF). According to the research group, 42.9 percent plan to purchase seasonal apparel, while additional expenses include food or decorations.
If your business has not leveraged the winter thaw, it is not too late. Consumers are taking advantage of the longer days, which means they are more likely to visit nearby businesses for their Easter festivities. Storefronts that are decorated with holiday-themed window graphics or vinyl banners are in a stronger position to gain foot traffic in the coming weeks.
"As one of the biggest holidays of the year, retailers are looking forward to increased customer traffic in stores and online, and will roll out promotions on everything from garden supplies and patio sets to apparel and grocery items as they help their customers prepare for the holiday," NRF President and CEO Matthew Shay said in the news release about its estimates.
Fact is, Americans enjoy spending money around the holidays. These seasonal traditions occur once a year, so it is important to take advantage of all promotions, Easter egg hunts or brunches, Forbes Magazine contributor Steve Okenski explained. It may not bring in as much other holidays, but "we Americans just love to spend and buy things around a holiday."
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