Even a small change in the official font your company uses may have an impact on the customer experience, so consider the lettering you use for promotional signs carefully. Some companies define themselves with a specific font that users could notice. While it may be faster to do this online, font changes matter in every medium.
According to 9 to 5 Google, YouTube is experimenting with a different font for video titles and other text on its website. Those who don't know this might not be aware of the difference between the font the site usually uses, Arial, and the one it has recently tried out, Roboto.
This wouldn't seem significant, except that the Roboto font is used for Android by Google, meaning it already has possible associations in the consumer mind. Since Google owns YouTube, this could indicate a shift in focus for the company, privileging those who are previously familiar with what Roboto looks like.
In a Google webpage on its typography, the company says that Roboto has been the Android font "since the Ice Cream Sandwich release," referring to a previous version of the Android software.
"Roboto has been refined extensively to work across the wider set of supported platforms," the source says. "It is slightly wider and rounder, giving it greater clarity and making it more optimistic." The company also listed some of the different variations, which include bold, italic and thin letters.
One classic way to create custom display pieces of different sizes and materials is through custom screen printing. With this method, businesses will make a lasting impression on others in whichever venue works best for them. Graphic designers will help businesses bring their existing logos into a new medium for advertising and marketing purposes.