The alcoholic beverage industry is just like any other industry, tirelessly working to win the hearts of its targeted audience and increase revenue. Nowadays, there are so many distilleries to choose from that companies are constantly competing with one another. Whether it be among similar spirits companies or overall popularity, winning the hearts of 21-and-over drinkers can be a challenge.
Over the years, Absolut Vodka has gained recognition among younger adults who are old enough to consume alcohol. The company has sponsored many events in nightclubs, and launched marketing campaigns, cleverly including "Absolut" in a variety of ways. Previous examples include "Absolut Squeeze" for its mandarin orange flavor and city-exclusive examples like "Absolut London" and "Absolut Miami."
Nowadays, Absolut Vodka is so recognizable to the alcoholic beverages industry, the business decided to revamp its marketing, dropping the "Country of Sweden" and "Vodka" lines from its logo altogether, Creative Bloq reported.
"By removing 'Country of Sweden,' and 'Vodka', we're putting the focus on the most important part of the brand — Absolut," Anna Kamjou, Absolut Vodka's global director of Design Strategy, told the source. "The word itself not only means the perfect, the complete, and the ultimate, but it also means the open-ended, infinite and indefinite."
The change is subtle, but it felt as if the transition to go with "Absolut" alone was made years ago, based on so many campaigns featuring the company's name. The announcement may seem long overdue, but necessary.
Businesses that find themselves in a similar position should not be afraid to update their of vinyl signs and window graphics. To ensure the launch is well-executed, reach out to custom printing services provider to develop a strategy that best fits your targeted audience's needs.
Businesses that find themselves in a similar position should not be afraid to update their vinyl signs and window graphics. To ensure the launch is well-executed, reach out to a custom printing service to develop a strategy that best fits your targeted audience's needs.