How to choose fonts for your promotional material

Choosing fonts for your business signage can be difficult, especially if you don't have experience in design. Here are some ways you can get started:

  • Choose legible fonts: The most important thing in choosing a font is making sure it's legible. Stand back from the font and see if you can distinguish the letters easily from a distance. Your customers shouldn't have to struggle to make out each character, which is why novelty fonts are best avoided.
  • Decide between serif or sans-serif: An important choice when it comes to font is whether to go with a serif or sans-serif typeface. Serif fonts have small "feet" coming off the ends of the characters. These are typically easier to read in large bodies of text and have a classic connotation. Sans-serifs have clean edges and give off a more modern and fresh feeling.
  • Go with your gut: Even if you don't have much experience with typeface, you'll most likely know what you like once you see some options. Place two fonts next to each other and follow your instincts about which one speaks more to your company's values and services.
  • Use two fonts: It's never a good idea to include more than two fonts in any piece of signage, because that looks messy and confusing to the viewer. Instead, use one font for the headline or main type, and another for the body of text. This will allow enough difference to give your signage a visual hierarchy, so passersby will be able to read everything at a glance.

Choose attractive fonts for your trade show banners, and attendees will be impressed with your business.