When does a trade show outgrow your booth?

While choosing the right size display for whatever trade show your company attends is important, you also need to pay attention to the way these events evolve over the years. As certain conventions begin to attract more people, the custom trade show displays that you have relied on in the past might become less appropriate. Be sure to tailor your strategy depending on how much exhibition space you will have to work with each year you attend, not just the first time.

A recent example of this is the Consumer Electronics Show (CES), a massive industry event in Las Vegas that Bloomberg's Ian King says has grown too big even for that tourist-friendly destination. According to him, the most recent CES, which concluded on January 9, brought 160,000 attendees, 10,000 more than the number of available hotel rooms in that city.

King quotes Karen Chupka, vice president of the Consumer Electronics Association, who said that the event most likely won't grow more than this.

"In order to enhance the experience for our attendees, we aim to keep attendance between 150,000 and 160,000 so that everyone can get where they need to go," she said.

In a show that crowded, the means your company adopts to stay noticed will be different than in a more modest venue. Some of the most notable CES booths that have been commented on in the media include visually exciting displays, like a big musical dance area for iFit and a giant cloud at the Ericsson booth, which symbolizes its work in the cloud computing field.

To stay up-to-date and relevant to other visitors, businesses should research their next trade show before they go, and stay updated on how it is developing. Whether large and colorful or small and intimate, displays for trade shows are more effective when they fit the arena they are being displayed in.