Not every major corporate logo redesign is widely announced. Auto company Chrysler has relied on a five-pointed "Pentastar" logo for more than 50 years, but now the company has switched its identity after recently merging with another manufacturer, Fiat, to become Fiat Chrysler Automobiles. As International Business times reports, this follows a long period in which the company phased the Pentastar out slowly, instead choosing a different symbol for each division.
The new official logo adopted by the company simply displays the letters "FCA" in blue, a sudden move that has upset some fans who believe that the previous design was a classic. Although the brand considered this change far in advance, some users are, according to the source, surprised and dismayed by it.
In a statement from the company quoted by the Detroit Free Press, Chrysler affirmed the importance of this logo in establishing the new branding. The source notes that this logo is not expected to affect any of the subsidiary vehicle brands under the Chrysler name.
"Chrysler Group is now part of the newly formed FCA," the statement read. "As such, the spirit of Chrysler and the Pentastar moves forward as part of this new entity, joining the strengths of the previous Fiat S.p.A. and Chrysler Group LLC. Both have adopted the FCA logo."
While companies should make sure all of the changes to their logos are publicized, it also helps to do so in a way that is consistent and lets consumers know the reason behind the new look. With custom screen printing, your business can be sure that a logo redesign is adopted equally in every medium, from a brick-and-mortar store displays to merchandise. That way, fans and newcomers alike will come to love the new look of your business.