If your logo is easily adapted into all sorts of different media and interpretations, it's a good sign that your business has a long-lasting design on its hands worth remembering. Sometimes, even a relatively new company can quickly establish itself as a long-term player through the sheer popularity of its symbols.
A recent series of projects by fashion photographer Viktorija Pashuta turned some of the most commonly seen logos on the internet into outfits worn by models. In 2013, Pashuta had five female models pose in ensembles inspired by the logos for five of the most popular web browsers: Internet Explorer, Google Chrome, Firefox, Opera and Safari. The results put a unique spin on these well-known images, and encourage viewers to look for the similarities and differences between the icons and the way they are visualized.
For example, the woman representing Internet Explorer is shown wearing a yellow sash over a blue outfit, similar to the yellow streak on the Explorer logo, while the woman dressed up as Opera has her hair in a distinctive "O" shape.
Continuing the trend, Pashuta has also created a new series with male models embodying different social media brands. As with the previous photos, the models embody something of the personality of these brands as well as their most memorable colors. The LinkedIn model is wearing a suit in the company's famous shade of blue, and the Facebook model is more casually dressed, symbolizing the difference between the two.
"Even though they share very similar functions and features, each social network has its own character and style: Facebook depicted as casual, Twitter as classic, Pinterest as creative, LinkedIn as Business, Instagram as vintage, Flickr as artsy, Tumblr as hip and Google as innovative," Pashuta said on her blog.
What would your brand logo look like as a person? Thinking about questions like this seriously could make the vinyl signs you use more vivid and easier for customers to relate to as they really get to know your company's values.