Putting older sign elements to new use

Let's say your business has existed for years and gone through several different logos and forms of signage. After trying numerous display materials, you might very easily come to a point where re-using an older image makes the most sense for your business. Working with screen printing companies will help you see these traditional approaches in a new light and translate them into a different context.

As an example, take a look at the Tam O'Shanter, a Los Angeles restaurant recently profiled by Monsters and Critics, that has gone back to a classic look for its newest signage. The establishment has a long history in the area, having been in the same location for more than 90 years, and specifically takes pride in its Scottish heritage and style.

According to the source, the restaurant used to feature a red lightning bolt as part of its sign, but retired it sometime in the 1930s. However, the bolt has now been incorporated in its neon sign, making a striking statement for the business.

On the other side of the country, Wildwoods in New Jersey has recently decided to revamp a promotional sign that has experienced weather damage over the years. Although it's made of a different material than the Tam O'Shanter sign, this one is even more prominent, since it measures 17 feet tall and is designed to catch visitors' attention immediately. The sign will reportedly be fixed in phases.

No matter what medium you're working in, the custom screen printing strategy you use will help communicate your uniqueness to new customers and old. This will help you better define your brand and perhaps lay the groundwork for another revival later on.