Are ‘fan-made’ posters still worth taking seriously for inspiration?
Fan-made content points a possible way forward for businesses.
Utah capital uses new name for marketing purposes
Salt Lake City is attempting to re-brand itself as a ski destination this year.
Apple will no longer make “iProducts”
After years of use, Apple is getting rid of the “i” prefix in its product line.
New logo for Hershey draws on brand color scheme
The Hershey Company has a new look intended to draw on its brand history.
Bakery advertises with ‘poster’ made of cake
A pastry company in the UK created a billboard that customers can eat.
‘Hello Kitty’ not a cat? Shaking up traditional business imagery
The recent “Hello Kitty” controversy shows the benefits of clear marketing campaigns.
Pizza Hut Japan invents fictional cat-run chain to promote brand
Pizza Hut Japan has launched a bizarre web series based around a fictitious version of its chain.
Can you use a competitor’s image against them?
Can you parody your opponent without coming across as too mean?
Choosing signs that send the right message
Can a business sign spark a protest and controversy? Ask Donald Trump.
Is Fiat trying too hard with its latest ads?
Fiat has made some questionable choices in a recent ad campaign.