Fake ads build presence for TV show
Could a “fake” billboard or vehicle graphic campaign be good for your business?
McDonalds’ new mascot turns heads, and not in a good way
A popular fast food chain may have made a misstep with the unveiling of a new mascot.
Posters play music through use of “conductive ink”
One New Zealand company has used interactive ink to allow viewers to play music.
Airbnb tries new ad campaign
Airbnb has decided to draw upon its international presence for its first major ad campaign.
Gothic TV show marketed through special window graphics
Network Showtime has been using creative window displays to promote its new Gothic series.
New round of ads for New York City tourism
The summer time may be a season when special advertising is necessary.
National Geographic taps into Instagram culture with new ads
The “selfie” might suggest ideas for those looking to create memorable posters and other forms of visual marketing.
Under Armour to allocate $330 million toward marketing campaigns
Under Armour plans on setting aside $330 million toward custom print displays, according to the company’s CEO.
Coca-Cola scraps Diet Coke’s ‘You’re On’ marketing campaign
Coca-Cola decided to end Diet Coke’s “You’re On” marketing campaign after three months of running it.
Anheuser-Busch InBev’s report highlights large marketing budget
Anheuser-Busch InBev generated $3.8 billion last quarter, as the company increased marketing spend by 17 percent.