Godzilla tie-in marketing campaign treats product suspiciously
Fiat has pursued a tie-in with the upcoming film remake of Godzilla: is the result successful or bizarre?
Putting a QR code into your advertising
QR codes could be a part of your marketing campaign, but only if used thoughtfully and with the right pieces.
Connecticut revisits ‘Still Revolutionary’ tourism campaign
Connecticut plans on reusing a marketing campaign that helped the state generate more than $200 million two years ago.
Huawei to spend $300 million on global marketing
The world’s third-largest smartphone manufacturer intends on spending $300 million on global marketing, which would include custom print displays in the United States.
Study: 81 percent of moms think marketing campaigns don’t relate to them
Research shows that a majority of marketing campaigns fail to get the message across to mothers, which could negatively impact sales for Mother’s Day.
McDonald’s CEO plans to ‘get back into the mind of consumers’
McDonald’s CEO recently announced that it plans to implement a stronger marketing strategy after the fast food chain posted lower than expected earnings.
Minnesota tourism agency expands marketing budget by 65 percent
Minnesota’s tourism agency increased its advertising budget by 65 percent to boost the amount of tourism that enters the state.
Why Dove’s ‘Real Beauty’ marketing campaign falls flat
Dove’s latest “Real Beauty” commercial doesn’t get the message across as effectively as previous campaigns, according to marketers.
AT&T changes company tagline to ‘Mobilizing Your World’
AT&T decided to switch from its “Rethink Possible” tag line to a message that’s more relevant to its services.
Report: Easter spending estimate may reach $15.9 billion
The Easter holiday is projected to bring in more than $15 billion. Has your business prepared to take advantage of this opportunity?