‘Got Milk’ campaign becomes ‘Milk Life’
Milk Processor Education Program decides to push its “Got Milk” marketing campaign to the side to make room for the $50 million “Milk Life” advertisements.
Budweiser set to launch ‘Rise As One’ marketing campaign for FIFA World Cup
Budweiser plans on releasing its four-month long “Rise As One” marketing campaign this spring.
LUSH Cosmetics launches campaign against Amazon U.K. managing director
LUSH Cosmetics marketing approach against Amazon U.K. is unconventional, but is gaining plenty of attention.
T-Mobile’s magenta remains protected
T-Mobile recently won a trademark case against Aio Wireless, a subsidiary of AT&T.
Long John Silver’s campaign pokes fun at meat, encourages seafood consumption
Long John Silver’s marketing campaign consists of many facets, including custom made signs that reads, “Think Fish.”
Scarlett Johansson’s SodaStream campaign raises political controversy
Scarlett Johansson’s decision to partner with SodaStream caused a large amount of controversy, which ultimately ended her ties with Oxfam.
Why businesses should actively manage with their brand
What is the shape of your business’s brand to the targeted audience?
Why businesses should keep typefaces in mind
The use of a typeface is equally as important to a custom print display as colors.
Why businesses should remember who their customers are
Vinyl signs are usually made to be pleasing to the eye, but how does that affect a business’s targeted audience?
Use ‘the power of three’ to promote a business
It may be hard to think of three strengths to explain the entire organization, but they don’t have to be embodied within each and every display