Equinox’s ‘Equinox Made Me Do It’ campaign sings a different tune
Equinox’s marketing campaign decided to focus less on what was done in the past, and tried to reiterate the fact people who are physically active live a more spontaneous life.
Yoplait’s #TasteOff campaign openly challenges Chobani
Yoplait is trying to get into the Greek yogurt market and its recent challenge against Chobani is the first of many marketing campaigns.
Aerie’s ‘Real’ campaign challenges retail industry
American Eagle Outfitters’ sister company Aerie recently announced that all of its models will no longer be retouched in their advertisements.
Why Absolut Vodka decided to go minimalist with its logo
Absolut Vodka’s decision to simplify its logo seemed long overdue, but taking a stance on the change was something that had to be done.
Study: Consumers trust traditional advertising methods more
Despite the rise of digital advertising methods, customers continue to rely on traditional advertising methods.
Penn State’s $1,700 banner goes missing
Penn State might be paying a lot more than $800,000 for its “Penn State lives here” campaign.
Why color is so important to a business’ identity
Colors play a strong role when developing a new marketing campaign.
The difficulties of branding
Designing a high-quality and impactful marketing campaign is not as easy as some may think.
Posters of ‘Amazing Spider-Man 2’ highlight major battle scene
Posters of “Amazing Spider-Man 2” highlight a crucial scene, but not too much more than that.
Staples announces ‘Make More Happen’ marketing campaign
Staples’ “Make More Happen” campaign may help the retailer expand its reach.