Southern Comfort liquor brand gets logo makeover
Southern Comfort’s new approach to logos is meant to be modern as well as play to the brand’s history.
New York Fire Department uses outside inspiration for logo
The New York City Fire Department has drawn from an unlikely local source to create a special logo for itself.
Fix your company’s image with a successful rebranding
Rebranding a company with a new logo could help your business represent itself more accurately.
Are fan crossover logos good for your brand?
Should the way artists and fans combine popular images be encouraged?
British cracker company chooses new look for packaging
A cracker company has a new vision for its logo.
The method behind the numbers in the Super Bowl logo
The NFL logo will break from tradition for 2016.
Angry or nice? The evolution of New England sports logos
In New England, local sports teams have different approaches to their sports logos.
British tennis player confuses with new logo
Opinions are mixed on a British tennis players new logo.
Old exercise staple chooses logo for new look
Jazzercise is trying to rebrand itself as a relevant company with a new logo.
Effective fonts will match the style of the times
Choosing a relevant and familiar font could help your company’s brand presence.